Ron Hollis, Austin Texas
Ron Hollis · The Denial Assessment · 10 minutes

Every quarter your team misses was visible a quarter earlier.

Sales orgs rarely lie. They stop asking questions where the answers get uncomfortable. This assessment shows where that happens in yours, and what it's costing you.

13–20%performance lift in the middle 70% of sellers when these gaps were fixed in enterprise pilots
5places denial hides: the Story, the Number, the Buying Process, the Pressure, the Tribe
25statements. Answer for how things are, not how the plan says they should be.
Step 1

Your sales organization

Your role matters. When leadership and the field score the same area differently, that gap is usually the finding.

Last step

Anything Ron should know?

Your answers go only to Ron Hollis. He reviews every submission personally and will follow up with what he sees.

Results go to · ·

Answer all 25 statements to see results.